Michelle will assemble a solid, appropriate team of freelancers - consisting of design, copy, photography, styling, production, etc. - to produce the catalog to meet a client's needs and expectations. This team will focus on producing a high-quality and successful catalog for each client.

Our freelance team provides you with all the services of a traditional catalog agency - either as a team or working as individual freelancers, depending on your needs. We offer the highest quality of catalog services, including new or updated look and concept development, design, art direction, account management, copywriting, studio and location photography, product, prop and model styling, model/casting selections, location site sourcing, production/desktop publishing management and proofreading services. We can handle the purchasing of pre-press and printing, as a turn-key project, or we can offer a list of recommended pre-press companies, printers, list managers and fulfillment organizations specializing in catalogs and direct mail pieces.

Our team works directly for you - in whatever capacity necessary, either as a team or as separate individuals. We believe one of our major strengths lies in the fact that we are truly focused on your catalog. Each team member is able to concentrate on the catalog work and provide the outstanding and responsive level of service our clients deserve.

As a team, we offer all the services of a catalog agency, but at an overall lower cost, since we are able to eliminate an agency's mark up and overhead expenses. We are paid individually at page or day rates, so each client can anticipate and track exactly what they are paying for and why. There are no hidden costs or additional charges in our budgets. Michelle creates and adheres to a client-approved budget and distributes the various invoices in several billing phases. At the end of the project, Michelle prepares a financial breakdown comparing the initial bid to actual costs to help both the client and our team to determine how we can become more efficient on future catalogs.

Michelle works with a stable of exceptional, professional and seasoned freelancers - designer/art directors, copywriters, production managers, stylists, illustrators and proofreaders. For photography, we have an extensive list of outstanding studios, location and fashion photographers, product, prop, and set stylists, location sites and scouts, and hair and make-up artists, as well as strong relationships with the top model agencies. We presently concentrate our photography - tabletop/still and model shots - at Sandbox Studio (www.sandboxstudio.com), a large studio specializing in digital photography, located in San Francisco and New York.

Our goal is to produce a cost-effective, high-quality catalog for your company and to provide a positive experience while working with our team. We value our clients and strive to maintain long-term working relationships.

When we work together as a team, there are dates within the schedule pinpointed as key times to assess how the catalog is progressing. This evaluation focuses on areas such as: level of communication (i.e. Is there a clear understanding of the goals of the catalog? Are we communicating effectively and as efficiently as possible? If not, how do we improve?); schedule (i.e. are we, as the team and the client, meeting our deadlines? If not, why?); team's responsiveness to client changes and instructions, etc. Clear and constant communication among all parties is essential.